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Author Topic: SEO Technique  (Read 90 times)

CorneliaAlan

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SEO Technique
« on: May 15, 2018, 04:45:42 AM »
Which is the best technique that can rank the website higher on SERP.

SerenMckay

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Re: SEO Technique
« Reply #1 on: June 08, 2018, 01:50:54 AM »
On page and off page both aspects should be looked after properly. On-Page SEO includes meta tags, keyword analysis, content optimization and alt text. Off-page SEO includes article submission, blog submission, social bookmarking, forums, blog commenting. 

Simi123

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Re: SEO Technique
« Reply #2 on: June 10, 2018, 08:12:54 PM »
#1 Page Titles

Your page title (meta-title) plays an essential role in your SEO strategy. Your page and posts both should have appropriate and unique titles. It should include the main keywords of your page. The more optimized and attractive it will look the more number of clicks you are likely to get. And, more number of clicks your post gets, the higher it will rank on SERP (Search Engine Result Page).

You should not repeat the same keyword again in your title tag as it hampers your ranking. A Page title which contains the central idea of your content always works in your interest. It is also recommended to keep the length of the title under 70 characters.

#2 Meta Descriptions

Meta descriptions are displayed on SERPs and help you attract the searcher to visit your site. They are basically snippet of information present below the link of your search result. It describes the content that your page contains.

With the help of an effective Meta description you can convince the searcher to click on your website. Most of the marketers neglect to focus on this but it can help you bring potential traffic. It should also contain targeted and relevant keywords.

#3 Meta Tags

These are the html keywords that don’t appear on the Search Engine Result Page (SERP) but only in the code of your page. They are not visible to the readers like Meta description. Your Meta tags should include all the suitable keywords related to your content.

Search rankings read your Meta tags to know that what your page is all about and rank it accordingly. You can greatly improve your site’s ranking by researching well for keywords to be used in Meta tags.

#4 URL Structure

The URL Structure is an important factor of On-Page SEO. It is highly recommended to use search engine friendly URLs for providing better crawling experience to users. Those which include targeted keywords and are well-optimized perform better. Shorten URLs always work better as it makes brand recalling easy.

Points which should be considered in URL Structure are as follows

Permanent Links: unique URL for each page
User Sitemap: contains structure of your website
Special characters should be avoided; it should only contain alphabets and words. A well-optimized URL structure is supported by most of the web browsers and prompts user to click on it.

#5 Keyword Density

No doubt including relevant keywords in your content is important but if you put too many, then search engines are likely to spam your website. It is recommended to keep your keyword density around 1.5% and it should be a mix of LSI (Latent Semantic Indexing) keywords.

You can use formatting options for better use of keywords. You should include your targeted keywords in the first paragraph and as well as last paragraph or conclusion. You can even highlight, underline or put the keywords in italics to make them stand out.

#6 Image SEO

Images are important to grab the attention of visitors. The website traffic can be effectively improved with the help of visual appeal. To optimize images for SEO you must include Descriptions and Alt Text in it.

Inserting images with proper Alt Text compliments to the information you have provided. Such images include title and these titles are considered the same way like page titles. Large images slow down the speed of your site, so you should use compressed images increase user engagement.

#7 Internal Linking

Internal linking is one of the major aspects of SEO as with the help of it you can direct traffic to your other pages and posts too. Putting links in your blog posts that link the readers to your other posts of your blog is referred to as Internal linking. While interlinking you should always keep the anchor text as a keyword.

The ranking of your website effectively improves with the help of internal linking, as search engines find your content a useful piece of information. A great way to improve your SEO is by doing relevant interlinking.

#8 Heading Tags

The content you write should be in small paragraphs and sections. And, the tags given to these headings are called H1, H2 and H3 etc. Breaking your content helps you rank your website higher on SERP.

It also becomes easier for people to read when information is presented in the form of short sections.