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Author Topic: Which is most important On page SEO or Off Page?  (Read 98 times)

CorneliaAlan

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Which is most important On page SEO or Off Page?
« on: May 31, 2018, 12:30:31 AM »
Which is most important On page SEO or Off Page to rank any website?

Simi123

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Re: Which is most important On page SEO or Off Page?
« Reply #1 on: June 07, 2018, 04:24:12 AM »
Most Important On-Page SEO Factors :-

1. Page copy

A good content copy is really the key to your success. It is an open secret that you need to produce original, unique and high quality content of relevance on a continuous basis to perform well and rank high on search engines. There are few things you need to keep in mind while creating the content copy. Like focus Keyword each piece of content should be created keeping the focus primarily on a single keyword or a key phrase. Keep a mix of primary and secondary keywords and key phrases in your content but optimize your content around only those keywords and phrases on which you desire to achieve top organic search rankings.

2. Title Tags

It contains the words which appear in the clickable link of the search engine result. Google has limited the page titles up to 70 characters, so it is extremely important that your title tags are keyword-relevant and brief.

3. Meta Data

Meta data is a well-written description summarizing the content of a particular webpage. Google crawlers look at the Meta keywords to get an idea about the topic of the page content. Meta descriptions have to be created within a limit of 155- 160 characters which essentially should not include anything but alphanumeric characters. It can’t influence search engine rankings but do help in getting a high click through rate.

4. Heading Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. These are the tags which define the content of your page section wise, just like traditional headings and subheadings. There should be one <h1> tag every page, which should include the most relevant key phrase or key word. This tag can be created up till <h6>, though general practice is to use this till <h3>.Apart from the primary keyword mentioned in the <h1>, you can include the other important key phrases in <h2> and <h3> tags to define the other sections of the content. The <h1> tag should be optimized well as search engines still give this some value.

5. Interlinking

Linking one of your website pages to other similar pages on your website provides context to the search engine and to the readers as well. It is important to optimize your internal & external outbound links for search engines as well as to give your visitors a better navigation.

Important elements of Link Optimization:

Try using good Anchor Text when you are linking to other people. Include the appropriate keyword in the anchor text which gives the outbound link a ‘proper meaning’ and value.
A good & clean Internal Link Structure with proper use of anchor text will definitely help.
If you are using a CMS, then try using permalinks. This way your keywords/post title will be on the link itself and thus it will valued more by the search engines.

thaopham

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Re: Which is most important On page SEO or Off Page?
« Reply #2 on: August 01, 2018, 09:41:31 PM »
1. Content of Page
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable.

a) Good content supplies a demand:
Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists or it might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, a sound, or text, but it must supply a demand in order to be considered good content.

b) Good content is linkable:
From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think. A few examples of this include: AJAX-powered image slide shows, content only accessible after logging in, and content that can't be reproduced or shared. Content that doesn't supply a demand or is not linkable is bad in the eyes of the search engines—and most likely some people, too.

2. Title Tag
Title tags are the second most important on-page factor for SEO, after content. You can read more information about title tags here.

3. URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in URLs.

The following is a good example of URL structure:

http://www.example.org/games/video-game-history
This URL clearly shows the hierarchy of the information on the page (history as it pertains to video games in the context of games in general). This information is used to determine the relevancy of a given web page by the search engines. Due to the hierarchy, the engines can deduce that the page likely doesn’t pertain to history in general but rather to that of the history of video games. This makes it an ideal candidate for search results related to video game history. All of this information can be speculated on without even needing to process the content on the page.

The following is a bad example of URL structure:

http://www.imdb.com/title/tt0468569
Unlike the first example, this URL does not reflect the information hierarchy of the website. Search engines can see that the given page relates to titles (/title/) and is on the IMDB domain but cannot determine what the page is about. The reference to “tt0468569” does not directly infer anything that a web surfer is likely to search for. This means that the information provided by the URL is of very little value to search engines.

URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.

4. SEO Best Practice
Content pages are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages should be very specific to a given topic—usually a product or an object—and be hyper-relevant.

The purpose of the given web page should be directly stated in all of the following areas:

Title tag
URL
Content of page
Image alt text