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what is pogo sticking?

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SerenMckay:
Hello Everyone, Can anyone tell me what is pogo sticking and its uses?

hmsnaveen95:
Pogo Sticking simply means that when a website ranks highly but fails to satisfy the needs of the needs of people using that search term.

SerenMckay:
Thank you guys for your valuable answers.

Rjam:
I also want to know about it in details, please explain it.

cloudcone:
Hi
Pogo sticking is when visitors click on a certain website, believing that it has what they are looking for, but quickly turns around and goes back to the search results because they, in fact, could not find what they were looking for in that website. This is how bounce rates of a certain website get so high. Inappropriate keywording and SEO causes website visitors to pogo stick out of your website and start searching for another. It's actually bad for you because even though you may have a high rate of visitors and is ranked high on Google, if there's a high bounce rate that just means that no matter how you have used your keywords, Google will identify your website as not good enough as it doesn't give users what they want. And then you will be stripped of that ranking. It also means that whatever it is that you wanna accomplish through your website, wouldn't end up being accomplished too. So if you have a website, no matter whether or not you have high bounce rates, always be true to what you promise to your visitors.   

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