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Author Topic: What is the role of PPC in SEO  (Read 1508 times)

RH-Calvin

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What is the role of PPC in SEO
« on: April 09, 2020, 06:36:24 AM »
What is the role of PPC in SEO?

Akshay_M

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Re: What is the role of PPC in SEO
« Reply #1 on: May 02, 2020, 08:27:31 AM »
PPC and SEO are two different things. Here’s the difference:

PPC (Pay-Per-Click) - This method involves money. You market your products and services for which you pay some amount for every click you receive (CPC), every 1000 impressions you get (CPM) or evry conversion you acheive (CPA). Also, you use certain platforms such as Googe Adwords, Facebook Paid Marketing, Twitter Paid Marketing, LinkedIn Paid Marketing and more to advertise your products and services.

SEO (Search Engine Optimization) - SEO results in visibility of your products and services in organic listing on search engines. Search engines do not charge for this service. Instead, they have certain algorithms in place which your website needs to comply with in order to achieve good ranking. Broadly, SEO techniques involve writing original content with relevant keywords, user experience on your website, page load time, traffic quality and many more factors.
In case you handle SEO work to an agency, they may charge you for the services they offer but you do not pay to the search engines directly.

Johnsie55

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Re: What is the role of PPC in SEO
« Reply #2 on: March 22, 2024, 03:44:58 AM »
As a digital marketer, I've witnessed firsthand the invaluable role PPC plays in enhancing SEO efforts. Through targeted pay-per-click campaigns, we not only drive immediate traffic to our website but also gather crucial data on keyword performance and user behavior. Integrating social media marketing singapore strategically into our PPC ads not only amplifies our online visibility but also complements our broader SEO strategy. By aligning PPC keywords with our SEO objectives, we create a cohesive digital marketing approach that maximizes our online presence and fosters sustainable growth. PPC serves as a catalyst for SEO success, propelling our brand to the forefront of search engine results and connecting us with our target audience effectively.