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Cloud Web Hosting => Miscellaneous => Topic started by: RH-Calvin on April 09, 2020, 06:41:45 AM

Title: What is the difference between SEM and SEO?
Post by: RH-Calvin on April 09, 2020, 06:41:45 AM

What is the difference between SEM and SEO?

Title: Re: What is the difference between SEM and SEO?
Post by: Akshay_M on May 02, 2020, 08:25:35 AM

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engine.

Optimized web site is more easily understood by Search engine crawlers and this increases the chances of ranking higher in SERPS.

Search Engine Marketing is over and above SEO but it’s only a subset of your overall Internet Marketing Strategy. The diagram below shows the relationship between Internet Marketing, SEM and SEO.

So, SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic