SEO is still the most reliable source of generating traffic for the website. According to the industry reports 60 – 70% of the traffic is generated via search engines. In this article, I will share top Professional SEO tips which will ensure your website rank better in search results.
SEO Tip 1: Long Tail Keywords
Many SEO professionals are obsessed with the ranking for short tail keywords. The motive behind this is Search Volume. But the point they ignore is high volume keywords has extremely high competition which decreases chances of the ranking.
My approach is to find the long tail information and transactional queries related to client business and rank quickly for those keywords.
Example: If my client is birthday organizer. Then instead of focusing on “birthday organizers” keyword choose keywords like “birthday organizers in Hyderabad”, “best birthday party organizers Hyderabad” etc for quick results.
SEO Tip 2: Semantic Keywords Targetting
Most of the content writers only focus on specific keywords to increase keyword density and frequency. The better approach is to use semantically relevant keywords for increasing ranking for multiple keywords relevant to the topic.
Example: Subject is Birthday Organisers then you can use keywords like decorations, decorating, themes, planners, child, kids, first birthday, birthday party, organizing, organizers etc. to target a wider audience.
SEO Tip 3: Custom Titles with Semantic Keywords
Title of the page is an essential element of on-page SEO. Use proper keywords without over-optimization. Also, end the title with your business name for branding
Example: Best Birthday Party Organizers – Birthday Themes Designs @ Affordable Prices in Hyd | ABCCompany
SEO Tip 4: Custom Meta Description with Proper Call to Action
The meta description is the element visible to users in search results. So this element must be relevant with keywords and show encourage the user action. Don’t use the same pattern for all pages, instead use a custom pattern and keywords based on subject.
SEO Tip 5: Engaging Website Content
Content is the key element for SEO ranking. Never over optimize the content using keywords. Your content must be simple, meaningful, engaging and also includes the target keywords for the page. Take a look at the content written by Amazon for Shoe page. (Amazon Content Example)
