From your audience’s perspective, this is by far the most important characteristic of quality content. In terms of value, it should be absolutely obvious what any piece of content has to offer users. If it’s not obvious to you, it certainly won’t be to them.
As for originality, the first thing you want to check is that your content isn’t plagiarised. There are plenty of tools like Copyscape for this but only helps you stay away from duplicate content. It doesn’t tell you whether your content is original in terms of topic or approach.
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