While shopping online, the shoppers are highly sceptical about spending their money and if your website looks dodgy it makes them think twice. So, here are ten different ways to increase the trust of customers to make them feel more confident to shop at your website.
1. Online Reviews
Online reviews are one of the most effective ways to upsurge trust in your business mainly because they are the opinions of previous customers and they are independent.
2. Customer testimonials
Similar to reviews, customer testimonials but they are published directly on your website mostly by more influential, high profile or relevant person to show product appreciation and benefit.
3. Portfolio / Case Studies
Displaying a portfolio and case studies on your website is another way to boost trust since They highlight the work done in the past, proving that you are an established company with experience.
4. Contact details
When shopping online, customers may face any problem and so they might need any help from you. Therefore, giving contact details like email address, phone number, etc. is essential.
5. About Us page
About US page helps in building trust in your business and needs to include a brief description of the business history and the products and services along with sections on your business’ ethos and goals.
6. SSL
Since hacking is on the rise, consumers are becoming highly reluctant to spend when they don’t have complete trust in your services and not having an SSL tells them the site isn’t safe.
7. Payment Options
Payment option is one of the factors that can stop a purchase at the last minute is the merchant you use to take payments so , try to use a company that people are familiar with and will have trust in.
8. Make your legal obligations clear
Ensure that all your policies are clearly accessible on your website and that they are written in plain English to reassure customers about your business operations.
9. Technically accurate writing
A fraudulent website or scam email will always contain poor quality of the writing and so technically a website needs to contain accurate content.
10. Membership of professional associations
The final way to build trust with your audience is to prove that you are a member of a relevant professional association.
